2012 Amabeadibeadi New Record

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Comrades runners on homeground and across the globe turned up the heat for the Amabeadibeadi Charity Drive in the run-up to the 2012 Comrades Marathon, breaking new ground and setting the pace for greater charitable outreach.

A record amount of nearly R3.2million was generated this past year through a range of charitable fundraising initiatives by the Comrades Marathon Association (CMA), its sponsors and the respective charities as opposed to R1.8million in 2011. Naturally, the CMA intends to build on this people-empowering platform in the run-up to the 2013 race.

Over the years, the CMA has highlighted its drive to give back to the marginalised and underprivileged via Amabeadibeadi. A range of activities have been put in motion to achieve this, by encouraging its six charities to utilize the Comrades brand to full measure and inspiring its runners to support the innovative Race4Charity Drive and other initiatives.

The 2012 Comrades Marathon proved once again that there is growing interest from all corners of the globe in improving the South African social and environmental landscape, in particular from Comrades runners, their family and friends.

The Toyota Win-A-Car Competition has also become a major contributor to the success of Amabeadibeadi over the years, being a defining feature of the charitable platform. An astounding number of entrants are attracted to the annual competition where one lucky winner gets to drive off in a brand new Toyota on Race Day.

With its 2013 campaign focused on the runner, the CMA is urging all Comrades competitors to embrace the spirit of being ultraordinary in the many ways that they know how; and to contribute meaningfully to the much needed social change. After all, being ultraordinary goes hand in hand with what the Comrades Marathon epitomizes in terms of sharing, caring and fostering cooperation and goodwill.

Six worthy charities, namely Community Chest of Durban and Pietermaritzburg, Pink Drive, The Sports Trust, Starfish-Greathearts Foundation, Wildlands Conservation Trust and World Vision South Africa benefit from Amabeadibeadi’s fundraising initiatives.

The charities’ focus are on such issues as community development, care for the aged, health and wellness, AIDS care and support, the environment and sports development; and through Amabeadibeadi, gain vital resources to bring the intended meaningful change to marginalized communities across South Africa.

CMA Chairman, Peter Proctor says, ‘Amabeadibeadi as a force for social change has captured the imagination and commitment of do-gooders in South Africa and the world over. It is indeed a great source of satisfaction and fulfillment for us at the CMA to be able to step up to the plate and deliver.’

Proctor adds, ‘It is our resolve that the people of our beautiful country benefit from the social undertakings of the Comrades Marathon and enjoy the fruit that is harvested through the powerful Amabeadibeadi platform. We are also mindful that this charitable success is largely attributed to our generous runners, sponsors, partners and supporters. We are very grateful to you all!’

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